Increase Organic Traffic to Your Blog
I will give you a 5-step process you can use to help drive natural traffic to your site.
This works perfectly in the event that your blog is no less than a half year old, and the more seasoned your blog is, the better this works. However, in the event that you have a pristine blog or one that is under a half year old, then I most likely wouldn’t
waste time with this, however, generally, it’s most certainly going to assist you with getting more traffic.
Darren from ProBlogger has spoken about this procedure. Darren says that 92% of his traffic goes to his chronicle pages on his blog. It’s truly essential to comprehend where traffic is going, since supposing that 92% of his traffic is going to
the more seasoned pages on his blog, that implies that 92% of that websites pay additionally from those
pages.
Furthermore, what occurs? At the point when we update the old pages on our blog, Google loves it. What’s more, that expands your possibility of getting a higher position in the web search tool result pages. I will give you a 5-step process that you can use to refresh your chronicles as an agenda.
1. Fix Errors
- The first one is to fix any errors, such as grammatical errors and broken links.
- Make the content relevant for today.
- You might have written that article two or three years ago, and some of the content might be out of date.
- So make sure that the information still matters today and that it still speaks to people in current terms.
2. Flesh it out
- And then the second thing that I’m going to tell you to do is flesh it out.
- Add more detail to your older blog posts.
- So add quotes and use the comments section as a resource.
- Answer questions from the comments, or throw in more information and ideas from there.
- Basically, make your older blog post a more substantial and valuable piece of content.
3. Make it More Visual
Then the third thing that I’d like you to do is make it more visual. Improve the images, add diagrams, and if you’re not using images, then certainly add at least one big image at the top of the article.
4. Optimize
The fourth thing that I’d like you to do is to optimize. Optimize your content in a couple of different ways. The first way is for search engines, so make sure your on-page Search Engine Optimization (SEO) strategy is up-to-date. SEO changes over time, so make sure it’s still working. Also, focus on conversion optimization and social sharing optimization. When you optimise for conversions, make sure that your call to action is still relevant, and that it still works. Maybe now is a great time to add lead magnets if you’re using them. And make sure that people can subscribe to your email list or whatever easily see your main call to action.
5. Schedule Maintenance
Then the fifth one is to schedule ongoing maintenance for your archives. What I would do is; every day that you’re not blogging could be a maintenance day. So you could go through an article on those set days, every week. To sum up; fix errors, then flesh out your blog posts and make them absolutely the best they can be. If you do this then you will increase the amount of organic traffic to your website because Google loves these kind of updates. And generally speaking, they will increase the search engine rank of that piece of content.