What to Consider when Researching Keywords

What is Keyword Research?

Keyword research is the process of identifying and analyzing the specific words and phrases that people use to search for information online. This valuable insight helps you create content, ads, and videos that directly address your target audience’s search queries, enhancing your website’s visibility and attracting more visitors.

Now that you understand keywords, why it is important, and how to perform keyword research, here are 3 factors to consider when researching your keywords.

There are 3 Factors you need to Consider when researching Keywords

1. Frequency

The frequency of the keyword, volume of traffic the keywords has potential to generate, and how often it’s been used in your market. You can get this data from your keyword research. using Google Keyword Planner is excellent for this task.

2. Relevance

How relevant is the keyword to your brand and your target audience. Never be tempted to use a keyword based its high volume potential alone, consider the importance and impact of that keyword on your brand and how it resonates with what your audience are searching for. 

Always remember: You are creating contents for searchers not for Search Engines.

3. Competition

Research which Keywords your competitions are using and how they are using it. If your competitors are using a particular keyword that you find relevant in your market, and it is generating high traffic for them, You need to be strategic and plan how you can use that keyword to compete and attract high traffic also.

Competition is an important factor to consider in SEO. If you are just starting out with SEO, find out the keywords that makes some of your competitors appear on the first SERP and start creating better and more relevant contents with the keyword. Once you are competitive in the space, you can implement other SEO Tricks and Hacks (strategies) to take over your competitors on Search Engines.